The Lakoff "framing" line is either trivial (don't let your opponents straw man you!) or self-undermining (it's all just a competition among frames-- a classic case of a thesis denying the conditions for its own truth). Either way, that anyone takes this guy seriously is amazing to me. And that some progressive circles see him as some kind of guru is enough to make me puke.
What could be more destructive than the views that no one really has any reason to defend progressive causes, and that the explanation of why people hold progressive views is simply that they find certain concepts attractive? In fact, its hard to imagine anything worse for progressive causes than the view that progressivism (like conservatism) is simply an affliction.
Anyway, the Lakoff view was discredited decades ago. But that doesn't stop him from simply repeating himself whenever anyone asks (or pays). In case you need to remind yourself of what a dope he is, check here.